Evergreen Bakery
tag line
branding
logo design
visual identity
package design
Industry
Food
Company
Evergreen Bakery
Product
Logo + Package Design
Challenge
Anna Suh has been building on her passion project of baking and finally feels ready to take it to the next level. She wants to begin promoting her small business, Evergreen Bakery, through social media and branded packaging when she sends out orders or attends events. She is starting at square one with just her business name, a few ideas, and a lot of passion.
Solution
To set Evergreen Bakery up for success, I collaborated with Anna to create a logo that embodied the things most special about where her passion for baking originated in a way that will become a recognizable stamp on all her products. I then translated the branding onto social media applications and a few package and apparel iterations to help get the business up and running.
Style Exploration
01. Sprinkle of Cozy
A cozy, grandma's kitchen vibe with bold type & hints of pink to bring a fun pop.

02. Minimalist Kitchen
A minimal take on the baking aesthetic with thin type and more neutral hues.

Logo + Typography Exploration















homemade
cozy
authentic
comforting
warm
Logos
Colors
Grey
Green
Navigation
Welcome back
Welcome back
Dashboard
Goals
Spend Analysis
Transfer
Pay Bills
Deposit Check
Recipients
Profile
Support
Settings
Patterns









































Progress Indicators




$982.38




$982.38
Budget
$20

Sep ‘22
$20

Aug ‘22




$230,000
SAVED
10%
AHEAD
$230,000
LEFT
10%
BEHIND
54
%
54
%
Complete
54
%
Complete
Buttons + Controls
Primary
Secondary
Tertiary
Disabled

CHECK FRONT
CHECK FRONT
Tap to Retake
CHECK FRONT
Typography
Anybody
NUMBERIC
X Large
Large
Medium
Small
Tiny
SIZE
48
40
32
16
11
WEIGHT
Bold
Bold
Bold
Bold
Bold
HEADER
Heading 1
Heading 4
size
24
18
weight
Regular
Regular
Kumbh Sans
HEADER
Header 2
Header 3
Header 5
Header 6
Title
Subtitle
SIZE
22
20
16
14
12
12
WEIGHT
SemiBold
Regular
SemiBold
Bold
Bold
Medium
BODY
Body 1
Body 2
Body 3
Body 4
Body 5
size
16
14
12
10
10
weight
Regular
Regular
Regular
Regular
Bold
