Challenge
Solution/Approach
Problem
Goals
Research
Top 5 Criteria When Choosing Smart Lights
Reliability
Compatibility, Easy Setup
Value/Price
RGB Saturation/Color
White Accuracy
Smart Light Management Pain Points
Connectivity issues, HomeKit can be unreliable and doesn’t feel native when devices lose connectivity to their hub or network
Apps not updating correctly with lights
What do you wish your lighting app could do?
Adjust brightness to match daylight easier to create scenes, and add new bulbs
Edit pre-existing voice commands personal floor plan upload
easier to see what lights are on and off
Competitor

Philips Hue

LifX

Nanoleaf

WiZ
Rating
4.5 • 41.9k ratings
3.9 • 5.8k ratings
4.4 • 22.1k ratings
4.7 • 30.7k ratings
Strengths
Able to sort rooms to maintain organization
Majorly improved UI - design improvement along with expanded features
Customization for users to make for a more personalized experience
Wide range of customization for users
A week view where you can schedule your lights out for the day
Can manipulate lights to be different colors and have different effects
Design is unlike one we have seen before with the lighted tiles
Customization is available to users
Has a learn page for users to learn more about their Nanoleaf’s products
UX is easy for users to understand and navigate
Provides multiple customization features
Lower price product, with an overall good review
Weaknesses
The UX does not make the sorting feature very obvious to users
Functionality of the old version was easier to understand
Customization complicates the app for some users who want a simple use
Setup process is very difficult and time consuming to link to both Wifi and HomeKit; becomes an issue when there are many lights to connect
Functionality issues in the app
Not intuitive app for users to navigate
App tends to crash and lights can no longer connect even after resets
Less customizable than previous apps - does not have a color picker
Cannot adjust a singular bulb once placed into a group
Issues with connection - hard to reconnect once disconnected
Cannot pick multiple colors to cycle through
Competitor List
Personas

Meghan, 30
Tech Engineer
Goals:
Sophistication and efficiency
Easy access to all device settings
Long-term connection
George, 43
IoT Product Consumer
Goals:
Have devices connected quickly
Want the devices to work
Customization options
Information Architecture
UI Style Ideation
Lumen Lights
Smart
Sophisticated
Simple
